AN IDEAL Blog Posting Schedule

"How often can you post to your site?" is an extremely popular question, to which there is no right or wrong answer. Twice per month? Twice weekly? Twice a day? Just one time a day?

You'll find plenty of different blog posts promoting different scheduling for blogs. A lot of them recommend posting once or twice per week, maximum. Here's my take on the issue - both blog posting schedules that matter, also to what kinds of blogs they are applicable.Understanding Posting Schedules

First of all, you need understand that there is absolutely no right/wrong answer for this question, as I've already stated. Different timings may or may not work for various kinds of blogs.

The following advice isn't something that I believe works for each blog, but it's what realy works for some (after my research).

How User Engagement & Blog Posting Are Related

First of all, it's a myth that readers will undoubtedly be annoyed if you update your site daily. It's just a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail every day or every two days.

I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.

That said, users also don't mind if you post only once weekly. Honestly, readers are only looking to see how they can benefit from your site - that's just about the only reason they're there and why they signed up to your e-mail list (unless they're friends or family.

Alright - let's get down to the posting schedules.

Daily/Multiple Times EACH DAY

Oooh! I feel I'll provoke a substantial amount of controversy with this one, aren't I?

But yes - I really believe that posting multiple times each day can be beneficial to blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least one time a day. For nearly 95% of people scanning this post, that's what you ought to be doing.

You should definitely post this often if you run one of many following blogs, or engage in one of many following business strategies.

Informational/Tips Blogs

Take this blog for instance - it deals mainly with blogging, Internet marketing, and SEO tips. Put simply, it provides valuable information to those who read this blog regularly.

To be branded as an authority in your niche, your blog needs to have as much helpful, quality content onto it. If which means posting 3-5 times a day, go ahead.

Most blogs on the net (including yours) will fall into this category.

Personal Blogs

Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once again applies here.

There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) An excellent writer who can hold people spellbound.

Chances are, you're not either. But let's just guess that you decide to go on and start a personal blog regardless. You should be posting once per day.

For some personal blogs, I wouldn't recommend more than once a day (because hey - people like to have a while to take into account themselves, and not just you).

However, once per day is usually necessary, if you need any sort of traffic. This is due to that the people who do follow and read your site regularly obviously think you're a fantastic writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).

The Benefits

No doubt about it, there are specific benefits you obtain from posting daily that you will not get in the event that you post less often.

Search Engine Optimization

Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content regularly throughout the day.

When you publish a fresh post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.

Everything said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.

Alexa Ranking

Although posting 10 times a day imply that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with the same quality standards.

Case Studies

I recently found a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.

What he basically did was outsource cheap article writing jobs to freelance writers. He hired a great deal of 'em, posting on his blog 30-40 times. Every. Single. Day.

The effect? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his online businesses.

Let's take another example. A good friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.

He posts at the least three times each day. And  read the blog 's taken him a measly 2 yrs to be at where he could be right now.

That's pretty good, if you ask me.

HOWEVER...

However, this rule doesn't apply to all types of blogs. Actually, posting multiple times a day, or even once daily, would be disastrous to certain blogs.

Business Blogs

By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for instance. These types of blogs shouldn't - I repeat, shouldn't post more than twice a week (and really, once weekly is all you have to be doing).

Why?

Simply because those forms of blogs aren't designed to be updated regularly. More often than not, they're simply about discounts, or business news.

They have no dependence on SEO (unless it's a local service people actually seek out online). In essence, it's just a front that says "we're online too".

Do You Have Something Worthwhile To Say?

You have something worthwhile to say? Something that will actually help/inspire/motivate people? Do you?

You don't?

Then don't say anything.

Simple as that. If you're not sure about whether or not you should blog everyday, then blog if you have something to say.

However, try to maintain some sort of consistency. If you get sudden post inspirations, then go ahead and write your blog posts, but don't publish them - yet.